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Simple & Madama – The Game!


Simple & Madama becomes a game for all people in love… or not!

The success of the most evocative couple of the web, who’s so much in common with our daily lives, has now conquered hearts (and boards) of many fans on Facebook and more. Nowadays, it’s easy to find at least one of S&M cartoon scrolling your social network home page, and it’s hard not to give a smile to (mis) adventures of the two characters born from the pen of Lorenza Di Sepio about 3 years ago.

From web to comics, to become a board game for all those who have lived or are living loves, relationships, couple wishes … but also relationship problems, that can sometimes lead to quarrels and misunderstandings. In short, this is really a game for ALL!

Simple & Madama will test the affinity with your partner and will bring out secrets – sometimes embarrassing – of your friends.
Inside the box you will find – among other things – a deck of “Situation” cards, which generally represent common moments during a relationship. Playing the Simple & Madama we are mode, each couple of players (you may want to play with real couples) will test their affinity with a series of quizzes that each player will have to respond in secret. Instead, playing the Single & Madama mode (recommended for everybody), each player will take a cue from the Situations in their hand to ask a series of “open questions” (also uncomfortable) to which the other players will have to respond, followed by a ranking of votes according to their own values, wishes and ideas of couple, with really funny final implications.

The game is published by Magic Press Editions and has been created by Marco Mingozzi, with the artwork and supervision of Lorenza Di Sepio. The release is scheduled at Lucca Comics & Games 2016.


Players: 3-6
Time: 30-45 minutes
Age: 12+
Language: Italian, English

How to play

Simple & Madama contains 2 game versions, to be played depending on the occasion:


Players: 4-6

This version is meant to be played between real couples, with the aim of checking on the level of compatibility for each couple, in a fun way.

In each turn, the player reveals a Situation card from the deck at the center, representing typical moments of life as a couple. In this game version the player has to read the question shown on the card they draw, out loud. Each question offers four possible answers, indicated just below the question.



After the player carefully reads the question and all the answers from 1 to 4, all the game participants must choose one of the answers (without announcing it out loud), select the corresponding token and place it next to the card, keeping it covered until all the players have voted. At this point everybody reveals their vote and each couple checks the quiz results, getting a compatibility score depending on the different kinds of answers (see diagram below). You can use a sheet from the notepad included to record the points for each couple.


  • If the players of the same couple selected the same answer they are at the top for compatibility, meaning the couple gets 3 points.
  • If the players of the couple selected two different responses on the horizontal or vertical axis (yellow axes) they’re not completely compatible, but there’s still a certain connection, so the couple gets 1 point.
  • If the players of the same couple selected two different, diametrically opposed answers (red axes) the compatibility is virtually non-existent, so the couple gets no points.



The game may continue until the end of the deck, however players can decide to end the game in advance for time reasons.

At the end of the game, add up the scores obtained by each couple. The one with the highest score wins, or in other words is the most compatible of all. The players of the winning couple are the true Simple & Madama: congratulations!


You can spice up the game considering the affinity of the answers not only between players of the same couple, but among all the players. It may happen, for example, a player may have more in common with one of another couple instead of his / her true partner.
Uh, that’s a risk! It gets really interesting… If you dare, form at the beginning of the game all the possible couples among the players and mark them in a notepad sheet, then proceed as described before.



Players: 3-6

This version is meant to be played by individual players, without requiring real or “temporary” couples. In fact, if you are all singles it’s even more fun.

The setup is similar to the previous version, however in this case, each player must choose a color and select all the vote tokens of their color, from 0 to 5. After shuffling the “Situation” deck, each player draws 5 cards and keeps them hidden in hand, then:



The game is played in turns, clockwise, starting from the youngest player. The current player prepares a question concerning one of the situation identified on the cards in their hand: you can ask any question, so let your imagination flow! The player then lays down the corresponding card, face up, announcing their question to all the other players. The only suggestion for the questions is this:

  • They shouldn’t lead to a simple “yes/no” answer.
  • They should be broad enough to encourage varied answers!

Each “opponent” has two minutes to write their answer to the question on a piece of paper. All of them are free to respond according to their own feelings and ideas, imagining experiences as a couple with their current, ideal or “ex” partner. Here’s an example:

Situation: Date

Player 1 Question: What would give you the most trouble during the first date?
Player 2: To be invited to the cinema.
Player 3: Spending it in a place where I couldn’t talk freely.
Player 4: If the other person is late.

When everyone has responded, the sheets are folded and mixed in the middle, then each player (except the current one) randomly draws a response and reads it aloud. The current player isn’t allowed to see the handwriting, so has not to know who proposed the answers. When all the answers have been read (one at a time), the current player gives a different vote to each one, ranging from 0 (“that’s so silly”) to 5 (“aw, I’m so touched”).


 In a very open panorama like this, where questions and answers can be very different, the current player must feel absolutely free to judge, according to their wishes and desires about a real or ideal partner, or thinking about how they would answer themselves.
Each answer has to be given a different vote, so there can’t be two answers with the same rating. At this point the authors of each response reveal themselves and get the assigned vote token, placing it next to them.

The game continues until the last player. At the end of a round, each player will have as many tokens as there are opponents, with every token in a different color (one from each opponent). Now sum up the votes received by each player and write the results on a sheet from the notepad included with the game. Then return all the tokens to the individual players (yellow tokens to the “Yellow” player, etc.).

After noting the scores, start a new round of questions and votes.



The game ends at the end of the second round. The two players with the highest rank win the game, as the couple selected by the group as having the best chance of shared attraction! And come on, don’t be cheap … offer them a nice glass of wine, at least a beer!

If ever there was a tie among three or more players, you can do a play-off with the finalists. Each non-winning player plays a Situation card and asks a question to the finalists as before, then vote each response. All responses could be given orally in this case. When the finalists received all votes, you should finally elect two winners.

A fun twist: There could be good reasons for the winning couple to feel that attraction! So why not convince one of them to come up with a special proposal? Even it’s just going out for a drink. But be careful, because if the other one refuses … BOOM! FRIEND-ZONED!



In yuji tamiya

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